Everything Bad is Good For You

With the difficulty in modern literature finding an audience, it is no wonder that classic literature is having an even more difficult time connecting with readers. Results from marketing research performed by Orion Group publishing were “near-unanimous” in revealing that people thought classic literature to be “long, slow and repetitive” and “many respondents admitted to having an interest in the stories when they had come upon them in another way, like watching a TV adaptation or film that brought alive the story and characters.”

This lead to Orion to consider publishing condensed versions of classic literature:

“Literally, life is too short. Once you get to a certain place in your life, you realize that there is a finite number of books you’re going to be able to read,” [Malcom] Edwards [of Orion] says. He admits to “bouncing off” Moby Dick several times, even though the whaling, the quest and the biblical aspects of the book all sound appealing. Would he have had more success with a shorter, snappier version?

The condensing of classic literature can be seen as a beginning. How long will it be until modern literature is viewed as being slow or repetitive? Already English teachers are using film at some point “as a replacement for a long text, or as a supplement to a written text or thematic unit.” How long before teachers exclusively use movies as an alternative experience of the text, especially when taking into account the finite amount of classes and the seemingly infinite amount of available material? How long before the idea of the text becomes just as important – if not more – as the text itself? (more…)