So the big news today is that the Avatar trailer was finally released. Its a decent enough trailer, the various aliens and their world certainly look pretty cool, but the CGI clearly isn’t finished yet. With the release of District 9 this past week the bar has clearly been raised and I’m sure those wonderful kiwis at Weta are feverishly working around the clock to finish the effects in time for the release date. But to certainly no avail, as I’m sure the Internet will erupt with exuberant apathy or some such nonsense before the day is out.
But what I am finding far more entertaining then the trailer, is the continual efforts of Fox’s marketing department to shoot this film in the mind controlled foot. First they announce they will be releasing an image, and it turns out to be a blurry and grainy amalgamation that confuses rather then excites. They follow that up with the announcement of a 25 minute preview for Avatar day, but the ticketing system crashes resulting in countless people being unable to get tickets for the event. Finally, we get the trailer release. Nerds have been feverishly waiting for this moment, only to have the Apple Trailers website crash under the weight. At one point their HD versions of the trailers finally make it up, but as if realizing the error of their ways, immediately crash in accordance to seemingly mandatory rules.
Making things even more entertaining, the first working Avatar trailer could only be found on MSN’s FRENCH website, the sort of backhanded marketing triumph that should send Ruppert Murdoch into a veritable tizzy. And while this dysfunction is to this point far more entertaining then anything I’ve seen from Avatar as yet, I simply can’t wait to see how truly disastrous this relationship between film and fans inevitably gets.